MKI MIYUKI ZOKU Leans Into AI for SS24 Campaign

The Leeds-based brand MKI MIYUKI ZOKU has its eye on the future just as much as it does fashion. So to continue pushing the needle forward, the brand has launched its new Spring/Summer 2024 campaign, which leans into artificial intelligence (AI) and virtual production. For the one-of-a-kind campaign, which also marks a first for the brand, MKI MIYUKI ZOKU enlisted the help of creative studio XPLOR to bring the campaign to life. Specifically, the campaign was shot at XPLOR's virtual production st...